Privacy Policy
Borean Labs ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to boreanlabs.org and all services we provide.
01 Information We Collect
We collect information you provide directly to us, information we collect automatically when you use our services, and information we receive from third parties.
Information You Provide
- Contact details such as your name, email address, phone number, business name, and website
- Information you submit through forms, surveys, calls, or messages
- Service-related information including project details, goals, and account credentials for tools we manage on your behalf
- Billing and payment information (handled by secure third-party processors)
Information Collected Automatically
- Device and browser information, IP address, operating system
- Pages visited, time on site, referring URLs, click behavior
- Cookies and similar tracking technologies (see Section 04)
Information From Third Parties
- Leads submitted via advertising platforms (Meta, Google) when you fill out an ad form
- Publicly available business information used to deliver our services
02 How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve our services
- Respond to inquiries and deliver requested services
- Send service-related communications (account updates, billing, support)
- Send marketing communications where you have opted in (you can opt out at any time)
- Analyze website performance and improve user experience
- Comply with legal obligations and enforce our terms
- Detect, prevent, and respond to fraud, abuse, and security issues
03 SMS and Text Messaging
By providing your mobile phone number to Borean Labs, you consent to receive text messages from us. The types of messages you may receive include service updates, appointment reminders, follow-up to inquiries, and (only if you have specifically opted in) promotional communications.
Message Frequency and Rates
Message frequency varies based on your interaction with us. Message and data rates may apply per your wireless carrier's plan.
Opt-Out
You can opt out of SMS communications at any time by replying STOP to any message we send. You will receive a confirmation that you have been unsubscribed, and you will not receive further SMS messages from us.
Help
Reply HELP to any message for assistance, or contact us at the address in Section 11.
No Sharing of SMS Data
04 Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to operate our site and improve our services. These help us:
- Remember preferences and maintain session state
- Measure how visitors use our site (e.g. Google Analytics)
- Measure ad performance and improve targeting (e.g. Meta Pixel, Google Ads)
- Enable certain functional features of the site
You can disable cookies through your browser settings. Some features of our site may not function properly if cookies are disabled.
05 Third-Party Services
We work with trusted third-party providers to deliver our services. Information may be shared with these providers strictly to the extent necessary for them to provide their services. Categories include:
- CRM and marketing platforms (HighLevel/LeadConnector)
- Email infrastructure (Google Workspace, Mailgun)
- Hosting and domain services (SiteGround, Google)
- Payment processing (Stripe)
- Analytics (Google Analytics)
- Advertising (Meta, Google Ads)
These providers are contractually bound to handle data in accordance with applicable law and only for the purposes for which we engaged them.
06 How We Share Information
We do not sell your personal information. We may share information in the following limited circumstances:
- With service providers as described in Section 05
- To comply with legal obligations, court orders, subpoenas, or government requests
- To protect our rights, property, safety, or that of our users or others
- In connection with a business transfer such as a merger, acquisition, or sale of assets
As noted in Section 03, SMS opt-in data and consent are never shared with third parties.
07 Data Security
We use industry-standard administrative, technical, and physical safeguards to protect your information, including encryption in transit, access controls, and secure storage practices. No internet transmission or storage system is fully secure, but we continuously work to safeguard your data.
08 Your Rights and Choices
Depending on where you live, you may have specific rights regarding your personal information. These can include the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications
- Opt out of the "sale" or "sharing" of your personal information (we do not sell)
Residents of California, Nevada, and other states with applicable privacy laws may have additional rights. To exercise any of these rights, contact us using the information in Section 11.
09 Children's Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will delete it promptly.
10 Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Material changes will be communicated through our website or via email where appropriate. Your continued use of our services after a change takes effect constitutes acceptance of the updated policy.
11 Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at: